The receipts.
The Watchers’ Rights Association
A workers’ rights association for Australians who just wanted to watch the World Cup at their desk.
The Packaging Reduction Officer
A 130kg Super Bowl champion in a cardboard suit, because nobody was going to read the stats.
The Big Warm Up
A chip truck that warmed Melbourne up for the Big Freeze, and shifted a lot of potatoes doing it.
Acquired Tastes
A five-course dinner built entirely from flavours people had to learn to love.
It’s Common Sense
We reunited the cast of The Castle to make Uber Green’s zero-emission rides feel like bloody common sense.
Happy Hour
The morning rave that woke Gen Z up to Nespresso iced coffee.
The Dark Shower
The ‘Dark Shower’ turned a daily routine into a trending self-care ritual.
A Nation of Intenders
Launching a fast-dissolving vitamin by fixing the thing that actually stops people, the routine.
Howzat for a Holiday?
Ashes rivals Stuart Broad and David Warner, mates on holiday, showing the UK what a G’day really means.
Least Exclusive Club Ever
Bringing Shooter McGavin out of retirement to convince Maccas fans to join Uber One.
Donation Drive
Helping Aussies and Kiwis donate better-quality clothing in the 2025 Uber Red Cross Clothing Drive, with Cody Simpson and Stan Walker.
The Ultimate Second Car
We moved a nation of car owners to try sharing instead, with a viral ute designed by an F1 icon.
Influence to revenue
Driving an extra $1.4M in Myer revenue by syncing influencer content to in-store buying patterns.
Year in Search
Turning Google’s Year in Search data drop into a national cultural moment with a bespoke Mulga illustration.
Out of tech, into fashion
Repositioning Sonos from a tech brand into a fashion accessory by enlisting Pip Edwards for the headphones launch.
Brooki Bakehouse
Driving foot traffic into Nespresso boutiques with the first ever non-Nespresso product on Nespresso shelves: a Brooki Bakehouse limited cookie.
The Cash Rewarden
We turned Australia’s most-hated person, the parking warden, into The Cash Rewarden, handing out free money instead of fines.
The Safest Pair of Hands
Driving positive sentiment for Amazon Flex by employing Matildas goalkeeper Mackenzie Arnold to deliver packages.
Pride at PlayStation
Reframing PlayStation Australia’s creator program from straight-white-default to a real cross-section of multicultural Australia.
Content at the speed of culture
Always-on culture-first social for Canva, beating benchmark engagement on every channel inside 24-48 hours.
The Playmakers
Seven years of running PlayStation Australia’s PR, influence and social, building a creator family that guarantees brand impact.
Vertuo POP
Recruiting younger Nespresso category buyers for the Vertuo POP launch with Heartbreak High’s Josh Heuston as the local face of the brand.
Come and Say G’day
As Tourism Australia’s global earned agency, helping Australia compete as a fashionable, cool, cultural destination, not just a beach with sharks.
Perception Shift
Eight years of work changing The Rocks from an Opal-and-Uggs tourist trap into a place Sydneysiders actually want to visit.
The Last of Us Part II
A surprise Tash Sultana cover of the game’s most iconic track that had gamers hyped for launch day.