Objective
Maxwell & Williams relied on Myer for sales and needed to boost awareness ahead of Black Friday and the festive period to maximise revenue.
Insight
Myer’s own previous-year sales data tells you exactly when to be culturally loud. Influence works hardest when it lands at the moment of intent.
Idea
Culture-first influencer content layered against media bursts mapped to peak buying windows from Myer’s first-party data.
How it earned attention.
Additional revenue YoY
$1.4M
Maxwell & Williams products in Myer YoY
+16.4%
