Objective
During the 2025–26 Ashes summer, Tourism Australia wanted UK travellers thinking about more than the cricket — under the Come and Say G’day platform, Australia needed to feel like the warm, unmissable holiday on the other side of the rivalry.
Insight
The Ashes is one of the few cultural moments that genuinely connects Australia and the UK — and behind its fiercest rivalry sits a real, lesser-known friendship.
Idea
A three-part social series pairing Stuart Broad and David Warner as the unlikeliest of holiday mates: a Baywatch-style jog down Bondi to The Beach Boys, golf on the clifftops, drinks at Icebergs — old enemies discovering the country together, timed to the Ashes and released across Tourism Australia’s social channels.
The films
Watch it, in the wild.
In the press
