Challenge
Gaming has, for too long, been dominated by straight white men. When we won PS AU we knew we had an obligation to shift this.
Insight
Diversity isn’t a comms layer, it’s a casting decision. Who sits inside your creator program decides who feels welcome inside your brand.
Idea
We rebuilt the PSAU creator program from the ground up and produced the first ever pro-LGBTQIA+ content on PSAU socials, including The Queen Team play-with-me series with Drag Race legends Vybe & Coco Jumbo.
How it earned reputation.
Female / LGBTQIA+ creators
16% → 40%
Pro-LGBTQIA+ content ever published on PSAU
First
Sydney Gaymers + Mardi Gras presence
Sponsor
