Objective
Aussies were settling for the inadequacies of holiday trips in their own cars, because they didn’t realise Uber Carshare had almost every conceivable vehicle ready to borrow.
Insight
The fastest way to show off a range of practical second cars? Partner with the man famous for the world’s most impractical first car.
Idea
F1 driver Valtteri Bottas spent his off-season travelling Australia, so we enlisted him to design the perfect second car for road trips down under. We unveiled his one-of-a-kind ute in an epic press call, listed it to rent over Easter while he raced the Grand Prix, and shared it all with a hilarious suite of social content and influencer collabs.
How it earned attention.
Video views with $0 media spend
30M
Global pieces of press coverage
830
Uber Carshare trips
+35%
Mumbrella Social, Influencer & Ad Campaign of the Year
Winner
In the press
What they said.
Campaign Brief
