Objective
Nespresso wanted to attract customers into its boutiques and prove its coffee quality, but didn’t have a clear hook to drive a visit.
Insight
TikTok bakery culture has built the highest-intent, most-talkable foot-traffic engine of the last five years. Pair it with coffee, and you have a queue.
Idea
We engaged TikTok favourite Brooki Bakehouse to create a limited-edition cookie sold exclusively in Nespresso stores alongside a coffee moment, the first non-Nespresso product to ever stock in store.
How it earned attention.
Combined organic social views
5.8M
Total media OTS, 86 syndications
33.5M+
Social post in Nespresso website-traffic history
Most successful
Cookies sold across Nespresso stores in two weeks
20k+
