Objective
We needed to create buzz about Uber Green, Uber’s all-electric ride option. But Aussies were still sceptical of EVs, and they’d become a source of tension between ‘petrol heads’ and ‘greenies’.
Insight
Looking after the environment is the most True Blue thing anyone can do. It just needed the most iconic Aussies to say so.
Idea
We reunited the Kerrigans for the first time since The Castle’s release to make the point that zero-emission rides, for the same price as an UberX, just make ‘bloody common sense’. Shareable social films, amplified through media interviews, broadcast news, a launch event and influencer partnerships.
How it earned attention.
Editorial and social hits
448
Views on earned social content
1.1M
Uber Green rides in launch week
+3%
Where the campaign went, straight away
Pool room
In the press
What they said.
Mumbrella
