Challenge
Fever brings ticketed fan experiences like Harry Potter, Friends and Banksy to Australia, one city at a time. Each one lands somewhere that has never seen it, and a listing alone won’t sell it.
Insight
Nobody books the Forbidden Forest off a listing. They book it after watching people they know walk through it, love it and post it, because they want to be seen doing it too.
Idea
We’re Fever’s standing press office and influencer partner, and the job is getting people to see each other in there. For Friends, that meant a first look inside the recreated sets, every major Brisbane radio network talking about it, and the city’s own Things To Do pages sharing it. For Harry Potter, a Channel 9 sneak peek the night before, then the Today Show live from the forest on opening morning. After that, the people walking through do the rest. The harder we push an opening, the bigger the cycle it returns.
How it earned consideration.
Dedicated pieces, not just listings
144
Unique editorial hits, KPI met or beaten every time
178
Press hits across Perth and Brisbane
311
Opportunities to see, four openings in a year
140M+
In the press
What they said.
PerthNow
