Objective
PlayStation needed earned, social and creator support that delivered impact every single launch, not just the big ones.
Insight
The most valuable creator group isn’t the biggest, it’s the one that genuinely loves the brand and shows up every time.
Idea
Seven years building The PlayStation Playmakers, a tight family of high-quality gaming-obsessed creators and celebrities ready to review tech, do interviews, and share the love.
How it earned attention.
Aussie PlayStation Playmakers
30+
Combined social following
5M+
In the press
What they said.
B&T
