Objective
PlayStation wanted to build hype and fuel conversation for the launch of The Last of Us Part II. The franchise had global popularity, but we needed something that would appeal locally, to Aussie gamers.
Insight
The franchise’s most-loved moment wasn’t gameplay, it was ‘Through The Valley’, the track from the Reveal Trailer that went viral in 2016.
Idea
We partnered with acclaimed Australian artist Tash Sultana to re-record ‘Through The Valley’, bringing hauntingly beautiful vocals and guitar to a truly unique rendition, with a music video to share online. Fan demand was so overwhelming we released the cover on Apple Music and Spotify.
How it earned attention.
Organic video views
1M+
Spotify’s most-streamed
Top 10
In the press
What they said.
NME
