Objective
On one day each year, Uber will pick up your pre-loved clothing for free. We had to make 2025 the biggest year yet, both in awareness and quality of donations.
Insight
Most clothing drives suffer from low-quality donations. Style icons publicly retiring eras of their own wardrobe is exactly the modelling people copy.
Idea
We had Cody Simpson and Stan Walker, men of many eras, walk Aussies and Kiwis through which wardrobe chapters they were finally ready to donate.
How it earned attention.
Record donations
175k
Yield of quality donations
+50%
Total social media views
10.13M
