Objective
Maccas fans needed to understand the in-app value of being an Uber One member without it feeling like a financial-services pitch.
Insight
The funniest objection to club membership in pop-culture history is Shooter McGavin guarding the green jacket. Re-cast him guarding Uber One.
Idea
Partnered with Christopher McDonald (Happy Gilmore’s Shooter McGavin) for a comedic campaign across editorial, paid, talent, influencer and HOYTS OOH.
How it earned attention.
Total earned hits
287
Hero video views
3.7M+
Highest ever McDs Uber One penetration in launch week
52.4%
Average YoY McDs sales during the campaign
+53%
In the press
What they said.
Mumbrella
