Objective
We had to show that anyone can design like a pro with Canva, but in a way that connected emotionally and went well past product demos.
Insight
If you want social to perform, you can’t pre-plan culture, you have to harvest it weekly.
Idea
Each week we research, concept and create reactive content balancing what’s being liked, memed and obsessed over with what Canva’s audience converts on.
How it earned attention.
TikTok video views above benchmark
+33%
Instagram video views above benchmark
+36%
Reactive ideas presented weekly
4-6
Turnaround per piece
24-48 hrs
