Our own attention.
What other people say about us.
Earning attention is a craft, not a channel
Paid attention is bought by the impression. Earned attention has to be deserved — and that changes how you make the work, not just where you put it.
Justin Graham Joins Poem as Strategic Growth Advisor
Former M+C Saatchi Group APAC CEO Justin Graham joins Poem as strategic growth advisor, helping sharpen the commercial roadmap behind the agency’s earn-first model.
Nick Mohammed Implores Aussies to Watch Soccer at Work For SBS
SBS launches the World Cup Watchers’ Rights Association for FIFA World Cup 26, fronted by Nick Mohammed. Built with Droga5 ANZ, Poem and Hearts & Science.
McCain Australia Supports FightMND's Big Freeze with 'The Big Warm Up'
McCain partnered with Coles and FightMND for Big Freeze 12 on an integrated, community-led campaign rallying Melburnians to raise funds.
AUNZ Work of the Week: SBS, Droga5, and Poem
LBB's AUNZ editors picked the World Cup Watchers' Rights Association campaign as their Work of the Week.
Monkey Shoulder Partners with Chef to Celebrate Australians’ ‘Acquired Tastes’
A one-night dining experience with chef Mitch Orr built entirely around the flavours Australians had to learn to love.
Independent Agency of the Year 2026, Finalist
Shortlisted for Independent Agency of the Year and PR Agency of the Year at the 2026 Mumbrella Awards.
Aussie Brands Turn to Microdramas to “Titillate” Audiences
Nine, Samsung and Unilever are investing in microdramas to act more like entertainment companies. Poem's Alex Watts on why the format works.