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Blackmores and Poem Tap Into Iconic ’00s Magazines with ‘UNSEALED’
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LBB OnlineAugust 2026

Blackmores and Poem Tap Into Iconic ’00s Magazines with ‘UNSEALED’

Poem and Blackmores revive the nostalgic ‘sealed section’ of 2000s women’s magazines for UNSEALED, a limited-edition print magazine and digital Women’s Health Hub developed with former ELLE and InStyle editor Justine Cullen.

Poem Transforms Gourmand Beauty Trend Into Pop-Up Cafe
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LBB OnlineAugust 2026

Poem Transforms Gourmand Beauty Trend Into Pop-Up Cafe

Poem and Glow Lab turn Bondi’s Blackwood cafe into Café Creamy, a three-day Parisian-inspired takeover fronted by Bec Judd to launch the Triple Moisturising Creamy Body Wash range.

Sony Foundation’s Media Partners Rally Behind ‘The Chemo Commute’ to Support Regional Youth Cancer Patients
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Press
Campaign BriefAugust 2026

Sony Foundation’s Media Partners Rally Behind ‘The Chemo Commute’ to Support Regional Youth Cancer Patients

More than 23 of Australia’s media, advertising and communications businesses backed Sony Foundation’s Chemo Commute, turning a grassroots fundraising walk into a national campaign for the You Can Stay program.

Justin Graham Joins Poem as Strategic Growth Advisor
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LBB OnlineJune 2026

Justin Graham Joins Poem as Strategic Growth Advisor

Former M+C Saatchi Group APAC CEO Justin Graham joins Poem as strategic growth advisor, helping sharpen the commercial roadmap behind the agency’s earn-first model.

Nick Mohammed Implores Aussies to Watch Soccer at Work For SBS
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Press
LBB OnlineJune 2026

Nick Mohammed Implores Aussies to Watch Soccer at Work For SBS

SBS launches the World Cup Watchers’ Rights Association for FIFA World Cup 26, fronted by Nick Mohammed. Built with Droga5 ANZ, Poem and Hearts & Science.

McCain Australia Supports FightMND's Big Freeze with 'The Big Warm Up'
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LBB OnlineJune 2026

McCain Australia Supports FightMND's Big Freeze with 'The Big Warm Up'

McCain partnered with Coles and FightMND for Big Freeze 12 on an integrated, community-led campaign rallying Melburnians to raise funds.

AUNZ Work of the Week: SBS, Droga5, and Poem
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LBB OnlineJune 2026

AUNZ Work of the Week: SBS, Droga5, and Poem

LBB's AUNZ editors picked the World Cup Watchers' Rights Association campaign as their Work of the Week.

Monkey Shoulder Partners with Chef to Celebrate Australians’ ‘Acquired Tastes’
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LBB OnlineMay 2026

Monkey Shoulder Partners with Chef to Celebrate Australians’ ‘Acquired Tastes’

A one-night dining experience with chef Mitch Orr built entirely around the flavours Australians had to learn to love.

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