Objective
Sonos wanted to launch its first ever headphones, but the headphone market is crowded and tech-coded. Sonos needed credibility in the fashion space, which they didn’t have.
Insight
Headphones live on bodies, not bedrooms. The arbiters of bodies are the fashion press, not the gadget press.
Idea
We brought on Pip Edwards as the cultural face of the launch, ran a VIP event, social-first content and fashion-press interviews.
How it earned attention.
Pieces of quality media coverage
50+
Sonos in fashion media, ever
First
AU named global best in class for media relations
Best
