Objective
Expectations of global brands and their gig-economy practices, from media, business and consumers, are at an all-time high. Amazon needed to attract new Flex drivers and shift sentiment around delivery work during the festive season.
Insight
Nobody is more trusted with a high-stakes delivery than Australia’s safest pair of hands, Matildas goalkeeper Mackenzie Arnold.
Idea
We made Mackenzie Arnold a real Amazon Flex driver, hand-delivering packages to fans, and turned every drop into culturally and commercially valuable content.
How it earned attention.
Coverage hits
56
Opportunities to see
54.4M
Talent true social reach
298k
Neutral or positive sentiment
100%
In the press
