Objective
Year in Search is a data drop. Most years it gets a polite nod from tech press. We needed to make it a cultural moment everyone shared.
Insight
Data lands harder when it’s drawn. A picture beats a list, every time.
Idea
We commissioned a bespoke Mulga (Joel Moore) illustration that pulled together the year’s most-searched terms into one image. Every outlet wanted to publish it.
How it earned attention.
Pieces of coverage
~370
TV interviews (Sunrise, The Morning Show)
2×
Radio interviews
4×
Total social post OTS
3.3M
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