Objective
Nespresso is known for its luxury boutiques and George Clooney, neither relevant to younger generations. The Vertuo POP needed brand new, younger category buyers.
Insight
Younger Aussies don’t trust legacy ambassadors. They trust the cast of the show they binged last week.
Idea
We made Heartbreak High’s Josh Heuston the local face of Vertuo POP, with two events, 40 influencers, and a stylish brand moment.
How it earned attention.
Awareness of Vertuo product line
+59%
Delivery on Nespresso forecast
+600%
Nestlé Marketing Campaign of the Year
Won
Pieces of editorial
123
