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Campaign Brief · August 2026
Press
Sony Foundation’s Media Partners Rally Behind ‘The Chemo Commute’ to Support Regional Youth Cancer Patients
More than 23 of Australia’s media, advertising and communications businesses backed Sony Foundation’s Chemo Commute, turning a grassroots fundraising walk into a national campaign for the You Can Stay program.
“By donating advertising inventory, supporting editorial coverage, and leveraging their platforms and audiences, they have helped share Marcus’ story with Australians nationwide.”
Poem led strategy, creative and publicity. The campaign follows 25-year-old youth cancer survivor Marcus Heironymus as he walks 400km from Goondiwindi to Brisbane, retracing the journey he made for treatment as a teenager, to raise funds for regional and rural Australians facing the same barriers to care. Media partners donated inventory across billboards, radio, digital and social and backed editorial coverage; the walk had raised more than $63,000 at the time of writing.