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LBB Online · June 2026
Press
McCain Australia Supports FightMND's Big Freeze with 'The Big Warm Up'
McCain partnered with Coles and FightMND for Big Freeze 12 on an integrated, community-led campaign rallying Melburnians to raise funds.
“There's only one thing better than hot chips, and that's hot chips for a good cause.”
Built with Poem and Cummins&Partners, 'The Big Warm Up' turned hot chips into a fundraising vehicle for Big Freeze 12. AdNews also covered the launch.