Justin Graham Joins Poem as Strategic Growth Advisor

“What we’re trying to do at Poem is get higher up the stream from a strategic point of view to sell earning attention as a more impactful way of doing things.”

Brittney Rigby spoke to Graham and Rob Lowe about why an agency that briefs the best idea rather than housing every capability in-house wanted an advisor rather than another hire, and about selling earned attention to marketers rather than only to comms leads.