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LBB Online · August 2026
Press
Poem Transforms Gourmand Beauty Trend Into Pop-Up Cafe
Poem and Glow Lab turn Bondi’s Blackwood cafe into Café Creamy, a three-day Parisian-inspired takeover fronted by Bec Judd to launch the Triple Moisturising Creamy Body Wash range.
“Café Creamy was designed to translate the collection’s fragrance story into a real-world experience, giving consumers a memorable introduction to the range through taste, scent and discovery.”
The activation served over 1,000 complimentary hot chocolates and product samples across three days, translating the range’s gourmand fragrance story — Coconut & Vanilla Bean, Salted Caramel & Pistachio, Cashmere & White Blossom — into a tasting experience amplified by creator partnerships and paid social.