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B&T Awards · October 2026
Award

Consumer PR Agency of the Year 2026, Finalist

Poem is a finalist for Consumer PR Agency of the Year at the 2026 B&T Awards, and the SBS World Cup work it made with Droga5 and Hearts & Science is shortlisted in seven more categories.

Consumer PR Agency of the Year 2026, Finalist

Poem is shortlisted for Consumer PR Agency of the Year alongside Eleven, Ogilvy PR Australia, Special PR, We Are Different and WiredCo. In the Campaigns of the Year categories, ‘SBS World Cup Watchers’ Rights Association’ (Poem, Droga5, Hearts & Science, SBS) is a finalist for Best Creator-Led Campaign and Best Social Media Campaign, and ‘The Integrated Campaign Behind SBS’s Biggest World Cup Ever’ (Hearts United, Poem, Droga5, SBS) is a finalist for Best Integrated Ad Campaign and Best Media Campaign. The Watchers’ Rights Association is also shortlisted under Droga5’s own entries for Best CTV & Video Campaign, Best Direct Response Campaign, Best Integrated Ad Campaign and Best Content Marketing Strategy.

Read the original at B&T Awards