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LBB Online · August 2026
Press
Blackmores and Poem Tap Into Iconic ’00s Magazines with ‘UNSEALED’
Poem and Blackmores revive the nostalgic ‘sealed section’ of 2000s women’s magazines for UNSEALED, a limited-edition print magazine and digital Women’s Health Hub developed with former ELLE and InStyle editor Justine Cullen.
“The idea came from recognising that for a generation of Australian women, magazines were a trusted destination for navigating the questions you didn’t always feel comfortable asking.”
The integrated campaign was led by Poem across earned, owned and paid channels, launching with a press and influencer activation at Haven Cafe in Barangaroo hosted by Cullen alongside Alison Brahe-Daddo, Katie Lolas and Blackmores’ Belinda Reynolds.