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LBB Online · June 2026
Press
Nick Mohammed Implores Aussies to Watch Soccer at Work For SBS
SBS launches the World Cup Watchers’ Rights Association for FIFA World Cup 26, fronted by Nick Mohammed. Built with Droga5 ANZ, Poem and Hearts & Science.
“It’s about time we started earning attention for what really matters: watching football, whenever and wherever.”
Poem led talent on the campaign, which makes the case that Australians should be free to watch the World Cup wherever they are — including at their desks — across a tournament running in inconvenient time zones.