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Mumbrella · February 2025
Press
Poem teams up with Phronesis to launch B2B comms offering with B2C lens
Poem Resonate launches with Phronesis — an earned-first reputation and B2B offering built on the argument that business audiences are still people.
An interview with Poem’s founder on why the agency built a B2B practice rather than bolting business audiences onto consumer thinking, and how the Phronesis partnership works.