Nespresso launches new approach to Happy Hour in a campaign via Poem

“This new campaign builds on that momentum, demonstrating how brands can authentically and strategically engage with cultural moments to achieve real results.”

Mediaweek covered Nespresso Presents: Happy Hour, the 7am rave at North Bondi Fish headlined by Cosmo’s Midnight and Winston Surfshirt, with a Melbourne leg to follow. Poem led strategy, creative, influencer, content and publicity; Poem’s case study counts 574 attendees, 80 creator posts reaching 7.6 million, 37 pieces of coverage and a 99% lift in iced coffee sales.