All media
Mediaweek · July 2025
Press
Glow Lab wants you showering in the dark for mental health
Mediaweek on the Dark Shower, the ritual Poem created for Glow Lab with clinical psychologist Dr Rebecca Ray.
“We wanted to do something that would make people stop and say, 'Wait… they did what?'”
Mediaweek’s Natasha Lee covered the launch of Glow Lab’s Dark Shower campaign via Poem, which reframes showering in the dark as a mental-health ritual, developed with clinical psychologist Dr Rebecca Ray, fronted by ambassador Jules Robinson and launched with an event at Slow House, Bondi.