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Mumbrella · July 2025
Press
Glow Lab launches new earned campaign targeting burn out, via Poem
Mumbrella covers the Dark Shower launch and the research behind it: a country that can’t switch off.
Mumbrella’s Lauren McNamara reported on the Dark Shower launch and the Glow Lab research underpinning it, 55% of Australians feel overwhelmed, 67% struggle to switch off and 44% report burnout, with the shower one of the few solitary moments left in the day.