All media
LBB Online · January 2026
Interview
Tom Manning is a “Chronic Problem-Solver”
Poem's creative director on a decade of earned work across the UK and Australia, and the questions every idea has to answer.
“As a creative, I'm a chronic problem-solver rather than a frustrated artist.”
An LBB Creativity Squared profile of Tom Manning, who has spent more than a decade as a creative in both PR and advertising, on the instinct for ideas that earn attention and influence culture.