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LBB Online · November 2025
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Prioritise Simplicity and Emotion to Cut Through Christmas Cacophony
Poem's Alex Watts joins Digitas Australia's Davy Rennie and Jenny Mak on how brands earn attention in the noisiest retail period of the year.
LBB convened the three on the task facing brands at Christmas: charting a path through the noisiest and most important retail period for eyeballs, attention and dollars.