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LBB Online · September 2025
Interview
Getting To Know… Poem
Co-founder and CEO Rob Lowe on ten years of Poem, where the name came from, and the work that best explains the agency.
“We're experts at earning attention for brands like Uber, PlayStation, McCain, Nespresso, Amazon, Tourism Australia, Sonos and more.”
Rob Lowe sat down with LBB to mark a decade of Poem: the gap in the market he saw in 2015, the two stories behind the name, and the campaigns that best explain a roster including Uber, PlayStation, McCain, Nespresso, Amazon, Tourism Australia and Sonos.
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Poem managing director departs