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LBB Online · February 2026
Op-ed
Diversity isn’t morality. It’s strategy
Social creative Angus Roberts argues the industry should stop framing diversity as a moral obligation and start treating it as the strategic advantage it is.
“Diversity is an aggressively successful, and necessary, strategic tactic for any creative agency.”
A Mardi Gras-timed Thought Leaders op-ed for Little Black Book by Poem social creative Angus Roberts, making the strategic case for diversity: agencies in the business of earning attention can’t afford teams that all see culture the same way.