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AdNews · April 2024
Interview
Creative Insights: Poem's Jess Cluff on the three secrets to commercial creativity
Poem's then creative director on falling into PR, and what years as a publicist taught her about spotting a truly earned idea.
“I know inherently and immediately what a truly earned idea is.”
In AdNews' Creative Insights series, Jess Cluff traced a path from a university-mandated PR internship to the creative department, and set out her three rules for commercial creativity.