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LBB Online · October 2025
Press
Cody Simpson Donates Clothes From Every Era For Uber And Australian Red Cross
The seventh annual Uber x Red Cross Clothing Drive, fronted by pop star and swimmer Cody Simpson and built around his many public eras.
“We all hang onto clothes from our previous fashion eras for way too long.”
Poem led strategy, creative and earned publicity, with Hello Social on influencer and EssenceMediacom on media. Simpson's reinvention across a 16-year career became the conduit for asking Australians to enter their own donation era. B&T also covered it in Spotlight on Sponsors.