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We earn the attention that 
every brand is fighting for

Poem is an independent creative agency obsessed with the art and science of earning attention—we’ve done it for a decade and we’re damn good at it.

The Kerrigans sitting in the back seat of an Uber Green car, smiling and wearing seatbelts, featured in Uber’s ‘True Blue’ Uber Green campaign.

Uber australia | True Green

Making the green option feel like the most True Blue thing to do.
Three friends celebrating outdoors at sunset, holding iced coffee drinks while a DJ plays music for Nespresso’s Happy Hour campaign.

Nespresso | Happy Hour

Waking Australia up to Nespresso iced coffee with a morning rave.
Musician passionately singing and playing acoustic guitar in a dimly lit room for PlayStation’s The Last of Us II campaign.

Playstation | Last of us Part II

Releasing a cover of the game’s most popular track to tease the launch.
F1 Driver, Valtteri Bottas wearing a turquoise Uber Carshare outfit, standing in front of a branded car in suburban Australia for the Uber Carshare campaign.

Uber Carshare | Ultimate Second Car

We moved a nation of car owners to try sharing instead, with a viral ute, designed by an F1 icon.
Smiling woman in a pink Glow Lab robe holding a bottle of Glow Lab hand wash in a bathroom setting for the Dark Shower campaign.

Glow Lab | Dark Shower

Launching the viral shower routine designed to boost mental health.